Just as your time is valuable, so is your readers’. Who wants to read something longer when they could read something shorter?
In most kinds of writing, the fewer words you use to get your message across, the more impact your writing will have. If you use too many words, your readers will have trouble determining what’s truly important and will start to pay less attention. They’ll start skipping ahead and may miss crucial details and subtle turns of phrase. As a result, sooner or later they’ll wind up confused. If they’re still interested at that point, they may have to go back and reread. If that seems too tedious, they may just give up. To keep readers riveted, look for ways to reduce verbosity. Read the rest of this entry »
This week, I’ve created a new category of blog post called “Advanced Grammar.” This category is for the things they don’t teach you in school, even in college. This category is also for controversial grammar-related issues or those that I can’t find a satisfactory answer to, some of which I’ve already written about here and here. Without further ado, let’s examine “if” and “whether.”
Both “if” and “whether” are meant to be used when discussing possibilities or uncertain events. There is, however, a slight distinction, and saying “if” when “whether” would be more appropriate is one of those colloquialisms (i.e., common phenomena in speech) that often makes its way into formal writing. Read the rest of this entry »
OK, so a mistake here isn’t going to make or break you, but there is a difference between “between” and “among,” so why not learn it? If all of the following sentences sound right to your ears, read on.
|A.||It came down to a contest between Sally, Greg, and Consuelo for class president.|
|B.||I couldn’t decide between lavender and strawberry scented air freshener.|
|C.||Neil Armstrong truly was a giant among men.|
|D.||Katniss decided that the forest was the safest place; she could easily hide among the trees.|
I’m not one of those grammar fascists who corrects other people’s speech. I don’t point out when a speaker should use “whom” instead of “who.”
Or at least, I don’t do it that often, and not to people’s faces. That would just be obnoxious. (I’m not saying I haven’t done it in the past.) I feel that people coming up with language on the fly should be given more latitude than if they were writing it down, where it had a chance to be analyzed. Colloquialisms are okay when they are uttered and forgotten, when they don’t exist for longer than the seven seconds of a listener’s short-term aural memory. If you use “me” instead of “I” in conversation, I probably won’t chastise you—although, for my amusement, I can and will imagine you talking with a Jamaican accent. If you say, “Me and John are going to get a beer,” my mind will superimpose dredlocks on you and play, “Me gwan to get a Red Stripe, mon.”
When you’re writing, on the other hand, you have the chance to look over your work and make it as clear and correct as it can be. So there I hold you to a higher standard. That includes speechwriting, copywriting, and songwriting. Read the rest of this entry »
My wife enjoys reading popular novels of the day, so it was no surprise when I saw a copy of Fifty Shades of Grey by E. L. James lying around the house. The paper cover was bent, however, revealing to my casually roving eye the author bio on the first page. I was only looking at it absentmindedly, but I guess a couple of problems drew my full attention toward it.
The first sentence reads: Read the rest of this entry »