Just as your time is valuable, so is your readers’. Who wants to read something longer when they could read something shorter?
In most kinds of writing, the fewer words you use to get your message across, the more impact your writing will have. If you use too many words, your readers will have trouble determining what’s truly important and will start to pay less attention. They’ll start skipping ahead and may miss crucial details and subtle turns of phrase. As a result, sooner or later they’ll wind up confused. If they’re still interested at that point, they may have to go back and reread. If that seems too tedious, they may just give up. To keep readers riveted, look for ways to reduce verbosity. Read the rest of this entry »