According to Adweek, electronics company Samsung spends upward of $600 million a year on advertising in the United States alone.
For only about $0.05 million more a year, the people at Samsung could hire a competent proofreader.
Then they could avoid giving the impression that they gloss over details and/or cut corners in their rush to finish a product, whether it’s a TV commercial or a smartphone. That kind of thing’s important when you’re trying to get people to shell out $500 to $800. Read the rest of this entry »
Denver’s Channel 7 ABC News (KMGH) is always making mistakes in heads, decks, captions, and so forth in its online and on-air news stories. In what’s bound to be the first of many blog entries, I’ll share some of them from recent times. Read the rest of this entry »