Denver’s Channel 7 ABC News (KMGH) is always making mistakes in heads, decks, captions, and so forth in its online and on-air news stories. In what’s bound to be the first of many blog entries, I’ll share some of them from recent times. Read the rest of this entry »
The semicolon is perhaps the least understood punctuation mark. Rather than try to wrangle this mythical half-colon half-comma beast, some writers steer completely clear of it, but doing so can lead to comma splices,* which are just as bad as an improperly used semicolon. Other writers pepper their prose with semicolons because they think it lends sophistication. However, excessive use of semicolons can seem pretentious or overelaborate. A third category of writers are hesitant to use semicolons in their writing; they use them from time to time but never feel quite sure whether they’ve done so correctly.
Yet the rules are quite simple. There are two major uses of the semicolon… Read the rest of this entry »
I understand that folks who work in advertising and marketing sometimes really want to drive home a point. As a hammer is to a carpenter, so repetition is to a copywriter. It’s a recognized tool of the trade and often the one that works best. Repetition is totally valid as a writing strategy. Even poets use it.
I have no beef with the following fake ad, for example:
When you come down to Hamm’s Burger this Memorial Day weekend, buy any two burgers and get a third one free! That’s right, you can get three burgers for the price of only two! A trio of burgers at two-thirds the normal price. That third burger is yours 100 percent free. It costs you nothing! A 90 percent lean all-beef patty is yours 100 percent free! Just throw it away if you want to! It’s gratis! We’re giving away burgers to folks who buy two! But you have to get here before we close! Otherwise we won’t be open! So get on over to Hamm’s Burger and choose from any of our twelve mouthwatering, delicious, savory signature burgers! Right next door to Frank’s Hot Dogs! Hamm’s Burger, Hamm’s Burger, Hamm’s Burger!
This is an example of saying the same thing in different ways and using simple repetition. However, copywriters often commit two terrible offenses: Read the rest of this entry »