According to Adweek, electronics company Samsung spends upward of $600 million a year on advertising in the United States alone.
For only about $0.05 million more a year, the people at Samsung could hire a competent proofreader.
Then they could avoid giving the impression that they gloss over details and/or cut corners in their rush to finish a product, whether it’s a TV commercial or a smartphone. That kind of thing’s important when you’re trying to get people to shell out $500 to $800. Read the rest of this entry »
For this blog post, I thought it would be fun to take a famous speech and work backward, adding unnecessary words and phrases, making it so verbose as to be hard to recognize. I think my effort succeeds in showing how simplifications and reductions of the kind that a good copyeditor routinely makes can help a meandering piece of writing cut to the heart of the writer’s sentiment in a way that is truly memorable. Read the rest of this entry »
That was a short article, wasn’t it?
At the MPIBA conference last weekend, just about everybody had stories to share of authors who don’t think they need an editor, or copyeditor, or proofreader. Most of them, in fact, don’t know the difference between those three (more on that in a moment). Well, if Stephen King needs an editor and a proofreader, so do you.
Let’s say you’ve just banged out an absolutely amazing 100,000-word novel. You have created unique and believable characters. Your have brought each scene to life, so that readers feel, see, smell, hear, and even taste the places in your book. And with the average word being about five letters long, you have pressed a half-million keys (not counting spaces and punctuation marks). The odds of doing that without a mistake are infinitesimal.
I’m sure you proofread your own work. If you’re like me, you’ve probably proofread…
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Just as your time is valuable, so is your readers’. Who wants to read something longer when they could read something shorter?
In most kinds of writing, the fewer words you use to get your message across, the more impact your writing will have. If you use too many words, your readers will have trouble determining what’s truly important and will start to pay less attention. They’ll start skipping ahead and may miss crucial details and subtle turns of phrase. As a result, sooner or later they’ll wind up confused. If they’re still interested at that point, they may have to go back and reread. If that seems too tedious, they may just give up. To keep readers riveted, look for ways to reduce verbosity. Read the rest of this entry »
Denver’s Channel 7 ABC News (KMGH) is always making mistakes in heads, decks, captions, and so forth in its online and on-air news stories. In what’s bound to be the first of many blog entries, I’ll share some of them from recent times. Read the rest of this entry »
Fact checking is a vital part of any copy editor’s job. Copy editors should check not only authors’ facts; they should also check their own facts when replying to authors in comments or queries. Because even copy editors can hold mistaken presumptions.
For example, I recently was preparing a reply to another editor’s blog post, in which I meant to illuminate the difference between homonyms and homophones (a difference I had not long before seen someone else point out in a LinkedIn discussion). Before I clicked “Post,” however, I did something important. I looked up the definition of “homonym.” Read the rest of this entry »
The semicolon is perhaps the least understood punctuation mark. Rather than try to wrangle this mythical half-colon half-comma beast, some writers steer completely clear of it, but doing so can lead to comma splices,* which are just as bad as an improperly used semicolon. Other writers pepper their prose with semicolons because they think it lends sophistication. However, excessive use of semicolons can seem pretentious or overelaborate. A third category of writers are hesitant to use semicolons in their writing; they use them from time to time but never feel quite sure whether they’ve done so correctly.
Yet the rules are quite simple. There are two major uses of the semicolon… Read the rest of this entry »